Alton, Liz. How to Cultivate Marketing Resilience in Times of Economic Uncertainty. Skyword. 24 April 2020. https://www.skyword.com/contentstandard/how-to-cultivate-marketing-resilience-in-times-of-economic-uncertainty/#:~:text=Resilient%20marketing%20finds%20a%20way,out%20of%20this%20crisis%20ahead.
Amaresan, Swetha. 6 Crisis Communication Plan Examples & How to Write Your Own. HubSpot. 26 January 2021. https://blog.hubspot.com/service/crisis-communication-plan.
Jackson, Finn. In Search of Sustainable Leadership: An Opportunity Mindset. Sustainable Brands. 10 May 2017. https://sustainablebrands.com/read/leadership/in-search-of-sustainable-leadership-an-opportunity-mindset.
Lyon, Jess. Marketing with an Eye on Business Resilience. 2 April 2020. https://cocommunications.com/commentary/marketing-with-an-eye-on-business-resilience/.
Rittner, Toby. Practitioner’s Guide to Economic Development Finance, 2nd Edition. Council of Development Finance Agencies. 2016.
United States Department of Commerce. United States Economic Development Administration. https://eda.gov/resources/directory/states/ia.htm.
Ready Business. United States Government. https://www.ready.gov/business.
Unknown. 7 Steps to Build Greater Marketing Resilience Amid Economic Uncertainty. Appier. 2 October 2020. https://www.appier.com/blog/7-steps-to-build-greater-marketing-resiliency-amid-economic-uncertainty/.
Unknown. Communications in Crisis – “Who You Gonna Call?” And What Will You Say? AgilityRecovery. 7 April 2014. https://www.agilityrecovery.com/article/communications-crisis-who-you-gonna-call-and-what-will-you-say.
Chapter 1 Materials For Download
Organizational Assessment Worksheet
Business Emergency Preparedness Social Media Toolkit
https://www.ready.gov/business-emergency-preparedness-social-media-toolkit
Chapter 2 Materials For Download
Organizational Continuity Resource Requirements Worksheet
Hardware & Software Inventory Worksheet
Reduce Potential Disruptions Worksheet
Emergency Response Plan Worksheet
Forming an Emergency Response Plan
https://www.ready.gov/sites/default/files/2020-09/business_emergency-response-plans.pdf
Business Continuity Resource Requirements
https://www.ready.gov/sites/default/files/2020-03/business-continuity-resource-worksheet.pdf
Business Emergency Preparedness Toolkit
https://www.ready.gov/business-emergency-preparedness-social-media-toolkit
Inland Flooding Toolkit
Ready Business Inland Flooding Toolkit
Spanish Ready Business Inland Flooding Toolkit
Power Outage Toolkit
Ready Business Power Outage Toolkit
Spanish Ready Business Power Outage Toolkit
Severe Weather Safety Toolkit
https://www.ready.gov/severe-weather-safety-social-media-toolkit
Severe Wind/Tornado Toolkit
Ready Business Severe Wind Tornado Toolkit
Spanish Ready Business Severe Wind Tornado Toolkit
Ready Business Workshop “How-To” Guide
https://www.ready.gov/sites/default/files/2020-04/ready_business_how-to-guide.pdf
Chapter 3 Materials For Download
Crisis Communication Plan Worksheet
Crisis Response and Communication
Chapter 4 Materials For Download
Understanding Current Cash Flow Worksheet
Understanding Your Risk Worksheet
COVID FUNDING FOR FOR-PROFIT AND NONPROFIT ENTITIES
There are many resources to help organizations — both for-profit and nonprofit — at times of need. That can include instances during a crisis or otherwise. The following list of assets is not all-inclusive but does provide an important overview of the most-used programs.
SBA Economic Injury Disaster Loans
How much can a business borrow?
How can loan funds be used?
Collateral requirements?
Important information
Paycheck Protection Plan (PPP)
The Paycheck Protection Program (PPP) provides loans to help businesses keep their workforce employed during the COVID-19 crisis. Borrowers may be eligible for PPP loan forgiveness.
How much can a business borrow?
Loan details
Collateral requirement
How can funds be used?
Who is eligible?
USDA Business and Industry Guaranteed Loan Program (COVID-specific)
This program offers loan guarantees to rural businesses and agricultural producers for working capital to prevent, prepare, and respond to the economic impacts of COVID-19. Application deadline: September 15, 2021, unless extended.
How much can a business borrow?
How can loan funds be used?
Collateral requirement
Important information
CARES Act Revolving Loan Fund Program
The CARES Act RLF program is designed to assist private industrial and commercial borrowers negatively impacted by the COVID-19 pandemic. This RLF is funded in part by the U.S. Department of Commerce's Economic Development Administration and varies by local partner organization.
FUNDING FOR NONPROFIT ENTITIES
USDA Community Facilities Direct Loan and Grant Program
This program provides affordable funding to develop essential community facilities in rural areas. Facilities include health care clinics, adult and childcare centers, assisted living facilities, and many other community-based initiatives.
What kinds of funding are available?
What are the terms?
What are eligible rural areas?
Important information
Local Philanthropy and Community Foundations
Both private and community foundations can be sources of financial support for nonprofit organizations. They vary by location but are mission-oriented and often consider nonprofits to be eligible applicants. In Iowa, the Iowa Council of Foundations is a source of information for most philanthropic entities in the state.
FUNDING FOR FOR-PROFIT
How much can a business borrow?
How can loan funds be used?
Collateral requirements?
Important information
Go to https://www.sba.gov/partners/lenders/microloan-program/list-lenders to find a lender in your area.
SBA Community Advantage 7(a) Pilot Loan Program
How much can a business borrow?
How can loan funds be used?
Collateral requirement
Important information
Go to https://www.sba.gov/partners/lenders/microloan-program/list-lenders to find a lender in your area.
How much can a business borrow?
How can loan funds be used?
Collateral requirement
Important information
A 504 loan can be used for a range of assets that promote business growth and job creation.
These include the purchase or construction of:
Or the improvement or modernization of:
A 504 loan cannot be used for:
Repayment terms
How much can a business borrow?
How can loan funds be used?
Important information
Iowa Finance Authority State Revolving Fund (SRF)
The State Revolving Fund (SRF) is the best choice to finance the design and construction of Iowa water and wastewater infrastructure.
The Clean Water SRF funds wastewater treatment, sewer rehabilitation, stormwater quality improvements, and non-point source projects.
The Drinking Water SRF funds water treatment plants or improvements to existing facilities, water line extensions to existing unserved properties, water storage facilities, wells, and source water protection efforts.
The Department of Natural Resources (DNR) and the Iowa Finance Authority (IFA) jointly administer the SRF. The DNR administers the environmental and permitting aspects to get projects ready for financing. This includes engineering and design approval and construction permits. DNR staff assists applicants through the environmental review process. IFA manages the financing side of the programs. IFA staff works with applicants on loan approvals and disbursements.
OneRD Guarantee Loan Initiative
USDA has removed unnecessary regulations to increase private investment in rural businesses and rural economic development projects and to improve customer service within four flagship loan guarantee programs. USDA implemented a standard set of requirements, processes, and forms for four Rural Development programs including,
USDA Community Facilities Direct Loan and Grant Program
This program provides affordable funding to develop essential community facilities in rural areas. Facilities include health care clinics, adult and childcare centers, assisted living facilities and many other community-based initiatives.
What kinds of funding are available?
What are the terms?
What are eligible rural areas?
Important information
USDA Water and Waste Disposal Guaranteed Loan and Grant Program
This program helps private lenders provide affordable financing to qualified borrowers to improve access to clean, reliable water and waste disposal systems for households and businesses in rural areas. Funds may be used to improve facilities for drinking water, sanitary sewers, solid waste disposal, and storm water disposal facilities.
What kinds of funding are available?
What are the terms?
What are eligible rural areas?
USDA Community Facilities Program — Transportation Infrastructure
Upgrading or building new transportation infrastructure can come at a high cost, especially for small communities with limited resources. This program offers affordable financing through its loan and grant program.
Types of projects that can be used:
What kinds of funding are available?
What kinds of projects are competitive for grants?
What are eligible rural areas?
Community Development Block Grant (CDBG)
The Iowa Economic Development Authority (IEDA) administers the federal Community Development Block Grant (CDBG) program in all of Iowa’s incorporated cities and counties, except those designated as HUD entitlement areas (larger cities). Authorized under the Housing and Community Development Act, the program has a main goal to “develop viable communities by providing decent housing and suitable living environments and expanding economic opportunities, principally for persons of low and moderate incomes.”
All projects must meet the National Objectives as defined by HUD, including:
EDA’s Office of Innovation & Entrepreneurship is committed to furthering tech-based economic development initiatives that accelerate high-quality job growth, create more economic opportunities, and support the future of the next generation of industry-leading companies. Funding is available for organizations that aid companies in developing the next generation of technologies. Under the Build to Scale Program, EDA has two separate competitions that are due in April of each year if funding allows.
Types of competitions
Types of projects that can be used:
Match
Request limits